About Piers Association

Our Mission Statement

PIERS Association Mission Statement:
To advance the standard of chiropractic care in personal injury through high-quality continuing education. We empower providers with specialized training, clinical tools, and evidence-based resources that support growth, compliance, and excellence in practice.

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Core Values:
Education-First: We believe that learning never stops. Our programs are built to evolve with the needs of the chiropractic profession and the realities of personal injury practice.
Integrity: We’re committed to honesty, transparency, and professionalism in every course, credential, and collaboration.
Excellence: We aim to raise the bar with every educational offering, helping providers sharpen their skills and better serve their patients.
Support: We’re here to serve chiropractic physicians by offering the tools, training, and community they need to succeed.
Impact: Every CE module, resource, and connection is designed to help providers grow – and help the profession move forward

Built on a Foundation of Education

We offer high-quality continuing education for healthcare professionals, covering topics such as clinical documentation, injury-specific protocols, and best practices in personal injury treatment.

Learn about PIERS Association’s mission to elevate chiropractic care standards through continuing education and specialized training for healthcare providers.

Why Choose Us

Innovation, Expertise, & Education

Innovation

Dedicated to education, we design high-quality CE programs that enhance clinical understanding and interprofessional collaboration in personal injury care.

Expertise

Our team consists of highly-skilled personal injury professionals with unmatched expertise, ensuring injured patients get the best care.

Education

We prioritize continuing education to keep personal injury professionals informed, confident, and equipped to deliver the highest standard of care.

Meet Our Education Committee

Our passionate and dedicated team brings together a diverse range of skills and expertise to deliver exceptional results. From creative visionaries to meticulous strategists, we work seamlessly together to meet and exceed our clients’ expectations.

Dr Jeffrey A States

Education Chairman

Dr Jeffrey A States, a 4th generation chiropractic physician. Founder of Personal Injury Training Institute in 1996. Currently directly involved in over 100 human and crash dummy research car crashes. He directly handles coaching, consulting and teaching of PI Lawyers and Doctors across North America.

Dr Joseph Brimhall

Education Commitee

Dr. Joseph Brimhall has dedicated his life to serving the chiropractic profession for decades. He was selected to lead the University of Western States. He served as President and CEO for 21 years and retired in 2024. Dr. Brimhall actively practiced for 22 years excelling in personal injury work in the office and the courtroom. He is certified in motor vehicle collision occupant injuries. He is the chief consultant at the Personal Injury Training Institute.

Lawrence Lazzara, Jr, Esq

PIERS Legal Advisor

Lawrence Lazzara, Jr, Esq serves as PIERS Association legal advisory. He is the managing partner of Lazzara Law Firm and the founder of the Advanced Injury Seminar lecture series; a board-approved continuing education program for chiropractic physicians.

★★★★★

Exceptional service! PIERS Association goes above and beyond to meet members needs. I couldn’t be happier with the results.

Jake B.

Member Resources

Founder and Member — PIERS Association founder and sponsor, Larry Lazzara of Tucker & Lazzara and Dr Steve Baker, co-founder of Utah based Axcess Accident Center.

Brainstorming sessions are better with great food and terrific people. Dr & Mrs Jay Shetlin, Larry Lazzara and Tucker and Lazzara staff.
**Event Calendar & Registrations: Tools for scheduling events and managing registrations.**

President Roxy Cross with ChiroHealthUSA’s Heather Simmons-Ellis — PIERS Association president, Roxy Cross introducing national sponsor, ChiroHealthUSA’s Heather Simmons-Ellis at the Fall Personal Injury Conference.

Sponsor founder and President of PIERS Association — First PIERS member, sponsor/founder and president. Dr Steve Baker from Axcess Accident Center, Larry Lazzara from Tucker & Lazzara and Roxy Cross, PIERS Association president.
**Member Directory: A visual map displaying member locations.**

Roxy Cross President of PIERS Association

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